Khetika raises $18 Mn led by Narotam Sekhsaria Family Office and Anicut Capital

Khetika, a Mumbai-based clean-label food company, has raised $18 million (Rs 153 crore) in a new funding round led by the Narotam Sekhsaria Family Office and Anicut Capital. 

The round also saw participation from existing investors such as Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd., and Shree Ram India Gums Ltd. 

According to an ET report, the funding round comprised 70% primary capital, while the remainder was secondary.

The proceeds will be used towards brand building, domestic and international expansion, product innovation, and setting up additional manufacturing units. The company is now preparing to enter Europe, the Middle East, and the US, as demand for high-quality Indian food products grows in global markets.

Founded in 2017, Khetika operates in the staples segment, offering preservative-free products such as batters, spices, chutneys, millet-based foods, makhana, dry fruits, and rice. 

The company is sourcing directly from farmers across 14 Indian states, including Rajasthan, Gujarat, Punjab, Haryana, Andhra Pradesh, and Bihar. It currently runs four manufacturing facilities across India.

Khetika follows an omnichannel distribution model, selling through major e-commerce and quick commerce platforms, along with a dedicated B2B supply network, SuperZop, which delivers to traditional kirana stores. 

According tokirana stores remain the largest revenue channel, quick commerce now contributes 25% to overall sales and is currently the fastest-growing segment for the brand.