Iztri raises Rs 1.5 Cr in pre-seed round from AJVC

Iztri, a Bengaluru-based clothing-care startup, has raised Rs 1.5 crore ($180K) in a pre-seed round from AJVC, led by Aviral Bhatnagar. 

The company plans to use the capital to expand its network across Bengaluru and strengthen its technology and supply chain systems. 

It will also be used to develop technology layers for workflow management, customer experience, and operational tracking as Iztri expands in the Bengaluru market.

Co-founded by Rohit Ramesh Ankit Choudhary, Iztri operates a structured, tech-enabled ironing and clothing-care service, targeting a category that remains largely informal despite high daily demand. 

The firm is building a hyperlocal network that standardises service quality, improves reliability for households, and brings predictable income and safer working environments for ironing professionals.

Iztri’s platform focuses on predictable turnaround times, route optimisation, and demand consolidation, allowing workers to earn more and reduce idle time. It also builds out its processing hubs and strengthens workforce training as it scales. 

AJVC backs high-potential Indian startups across technology, consumer, and impact sectors. Recently, it announced the final close of its maiden fund with commitments surpassing Rs 200 crore, more than double its original Rs 100 crore target. 

The firm’s recent investments include Jaagruk Bharat, a civic tech startup, GaadiMech.com, a car servicing platform, Nuyug, a jewellery brand focused on celebration-wear, and Mithila Foods, an FMCG company working on Bihar-based food products.