IAN Angel Fund leads Rs 4 Cr in Seed round in Famyo

Famyo, a Bengaluru-based kids’ lifestyle brand that transforms everyday essentials into cool, collectible products, has raised Rs 4 crore in a seed funding round led by IAN Angel Fund. Other investors include Shivali Vij, Deepank Kumar, Pratik Mathurkar, and Uday Sodhi, with participation from The Chennai Angels, Stoffer Norden, and other strategic backers.

The proceeds will be used to develop proprietary IP, expand character design, build influencer and performance-led marketing engines, and strengthen talent across product, growth, and supply chains. 

Founded by Karishma Seetharaman and Ritvik Raj, Famyo is turning everyday items such as blankets, towels, pouches, and school gear into design-first, collectible-led products anchored in original characters and themes. 

Its offerings like glow-in-the-dark blankets, poncho towels, and character-themed accessories, blend playful design with safety and premium quality, addressing the dual needs of kids seeking fun and parents demanding reliability.

The brand claims to have already achieved an ARR of over Rs 12 crore and is growing 40% quarter-on-quarter, with strong resonance among both children and parents. 

Over the next 12–24 months, Famyo aims to scale 4x, expand its IP portfolio, and launch new collectible-driven seasonal drops and collaborations.