Hexafun raises Rs 4.5 Cr in seed round from Prajay Advisors

Hexafun, a sustainability-driven lifestyle accessories brand, has raised Rs 4.5 crore in seed funding from early-stage investor Prajay Advisors.

The proceeds will be used to expand its retail presence, strengthen marketing efforts, and launch new product lines.

Founded in 2021 by Harshit Singhal and Manali Sanghvi, Hexafun reimagines everyday essentials such as handkerchiefs, socks, stoles, shoe bags, luggage covers, and gift boxes into expressive, culture-rich, and eco-friendly designs crafted entirely from 100% sustainable materials. 

Positioned as a Gen Z-first brand, it combines playful designs, inclusivity, gender-neutral fashion, and affordability to tap into the rising demand for self-expression and sustainable lifestyle products.

Hexafun operates on a direct-to-consumer business model, selling through both online channels and offline retail while targeting urban millennials and Gen Z consumers who prioritize sustainability without paying a premium. 

The Indian lifestyle and accessories market has seen growing interest from investors, with brands such as Chumbak, The Souled Store, Bewakoof, and Bombay Shirt Company building large consumer bases in the design-led and expressive fashion space.