Health-tech startup SuperLiving raises $2 Mn led by Kae Capital

Lifestyle and wellbeing platform SuperLiving has raised $2 million in a funding round led by Kae Capital, with participation from All In Capital and other angel investors.

The startup had previously secured Rs 2 crore (approximately $228K–$238K) in funding from All In Capital in September 2025 after winning the “Elevator Pitch” event.

The proceeds will be used to enhance product capabilities, expand vernacular and cultural content, strengthen its AI companion, and scale distribution across Tier 2 and Tier 3 India, SuperLiving said in a press release.

Co-founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur, SuperLiving is an AI-powered preventive lifestyle platform offering guidance across nutrition, movement, sleep, stress, and daily habits. The platform delivers bite-sized courses, regional content, and a 24×7 AI companion designed to help users build daily habits. It is priced for mass adoption and focused on scaling across Tier 2 and Tier 3 India.

According to the Bengaluru-based startup, the platform combines AI-personalised lifestyle courses, habit-building nudges, vernacular content, and a 24×7 AI companion that adapts to users’ routines, constraints, and cultural context. Courses are priced between Rs 99 and Rs 250, with no supplement upsells or extreme regimens.

SuperLiving operates across nutrition, fitness, mental wellness, and pregnancy, using gamified trackers and rewards. The platform targets Indian households in the 25–55 age group, with regional and culturally relevant content for Tier 2 and Tier 3 cities.

Within 2.5 months of monetisation, SuperLiving claims that over 70% of its paying users come from Tier 2 towns and beyond, indicating demand outside metro markets. By analysing behaviour across more than 115 lifestyle parameters, the platform adapts its guidance based on user activity.