Haircare brand &Done raises $3 Mn in Series A led by RTP Global

Haircare brand &Done has raised $3 million in a Series A round at a post-money valuation of Rs 125 crore, led by RTP Global. The round also saw participation from All In Capital, Suashish, and angel investors Kitty Agarwal, along with Kunal Bahl and Rohit Bansal, co-founders of Titan Capital.

The Gurugram-based company had earlier raised Rs 6 crore in a pre-seed round led by All In Capital in December last year.

The fresh capital will be used to scale research and product development, expand the team, grow its salon network, and invest in brand building, the company said.

Founded in 2023 by Saumya Yadav and Atit Jain, &Done is a premium professional haircare brand focused on science-backed products designed specifically for Indian hair types and climatic conditions. The brand works with global formulation partners and salons to develop products tested in real Indian environments, following a salon-first business model.

&Done aims to address key challenges faced by Indian salons, where imported products are often designed for temperate climates and Caucasian hair, while domestic alternatives lack high-performance formulations. Its products use globally sourced active ingredients and are tested with Indian consumers and professional stylists.

The brand’s professional range is available across 500+ premium salons in Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, and Hyderabad. It currently offers four professional SKUs and two retail products, sold online and offline, with multiple launches planned for 2026.

According to a market report, the Indian haircare market is projected to grow at a CAGR of 11.02% between 2025 and 2033.

“Salons are central to our journey. The country’s top stylists were the first to test our formulations, and their feedback has shaped every iteration of our products. We want to redefine what ‘Made in India’ stands for in haircare because Indian hair deserves a lab of its own,” added Saumya Yadav, co-founder of &Done.

&Done said it has served 15,000 customers through its website, 35,000 via marketplaces, and has a presence in over 500 salons. The brand competes with players such as Olaplex, Nexxus, Redken, and Moxie.