GVFL leads $2 Mn pre Series A round in Protouch

Protouch has raised $2 million in a pre-Series A round led by GVFL, with participation from Ennission India Capital and Anicut Capital. 

The company is valued at $10 million post this round. 

The proceeds will be used to expand the product portfolio, invest in R&D, and scale online and offline distribution.

Founded in 2022 by Tanisha Lakhani, Protouch operates in the beauty and personal care appliances segment. It sells haircare, skincare and grooming devices that enable at-home usage for consumers. Its products include an automatic hair multi-styler using airflow technology, LED-based devices for skin and hair, and a dual-sided trimmer. Protouch has developed devices for Indian hair and skin types.

The brand claims to have served over 200,000 customers and has expanded to the Middle East. It has recorded 15x revenue growth in 30 months and operates profitably. Protouch plans to introduce new products in haircare and skincare and set up a manufacturing unit over the next few years.

Protouch competes with appliance and beauty tech brands such as Dyson, Philips, Vega, Havells, BeautIQ, Agaro, and imported direct-to-consumer beauty tech devices. Its positioning is between low-priced mass appliances and higher-priced international brands.

Over the next three to five years, Protouch targets wider category expansion and higher household penetration in the beauty appliance segment.