Gushwork secures $9 Mn led by Susquehanna Asia VC

AI driven B2B marketing platform Gushwork has raised $9 million in a funding round led by Susquehanna Asia VC along with participation from Lightspeed, B Capital, Seaborne Capital, Beenext, Sparrow Capital, and 2.2 Capital. 

The Bengaluru-based startup had previously secured $2.1 million in a pre-seed funding round back in July 2023 led by Lightspeed with participation from B Capital, Sparrow Capital, Seaborne Capital and Beenext.

The proceeds will be used to accelerate product development, improve the accuracy of its AI agents, expand engineering teams, and scale go-to-market operations, Gushwork said in a press release.

Co-founded in 2023 by Nayrhit Bhattacharya and Adithya Venkatesh, Gushwork is an AI-driven startup that provides a platform for B2B marketing. It helps small and medium businesses (SMBs) and manufacturers gain customers through AI-assisted SEO. The platform combines Generative AI with human expertise to generate leads from search engines like ChatGPT, Gemini, and Google.

The company asserts that over 300 businesses globally use its platform, with another 800 on its waitlist. The startup’s agents ensure business websites get recommended when buyers ask questions on these platforms.

On average, by month three or four, a customer starts seeing about 10-15 qualified sales inquiries per month. That usually comes from roughly 100,000-200,000 impressions across the content it creates. Out of those inquiries, typically three to four convert, which translates to approximately $30K–$50K in return on investment (RoI) of $1,500-$2,000 per month.

The startup said that 80% of its customers see up to a 500% spike in website impressions and a 50% increase in inbound leads within 60 days of deployment.

Currently, Gushwork operates on a subscription model. Pricing ranges from $800 to $2,500 per month, depending on the number of pages created and managed. In the future, it will add a performance-linked variable pricing component alongside subscriptions.