Gladful raises Rs 8 Cr led by Eternal Capital

Protein-focused kids’ nutrition brand Gladful has raised Rs 8 crore in fresh funding led by Eternal Capital, a fund launched by former BharatPe Chief Operating Officer Dhruv Dhanraj Bahl. The round also saw participation from Antler India, Venture Catalysts, and other investors. 

The new funding comes after its earlier Rs 7 crore seed round in 2023.

Founded by siblings Parul and Manu Sharma in 2022, Gladful focuses on clean-label, protein-rich nutrition, offering products like chilla, dosa, and pancake mixes designed for kids. 

It recently entered the Rs 12,000 Cr kids’ milk mix category with NutraMilk. The brand’s products are claimed to be made with plant-based ingredients, free from refined sugar and additives, and target a quick 10-minute preparation time.

The proceeds will be used to expand its team, boost R&D, and strengthen its presence across tier I and tier II cities through digital and quick-commerce platforms. 

Gladful plans to reach Rs 60 crore in revenue in the next three years, continuing to scale its breakfast and milk mix categories.