Former Shopify and Wix leader Vargab Bakshi joins GoKwik as Chief Growth Officer

GoKwik, an e-commerce enablement startup, has appointed Vargab Bakshi as Chief Growth Officer to lead its global expansion, marketing, partnerships, and product-led growth initiatives. 

Vargab will drive the company’s growth charter across its software suite, including apps on Shopify and other platforms.

Prior to joining GoKwik, Vargab held leadership roles at Shopify and Wix. At Shopify, he was part of the founding India team and led the go-to-market strategy for India and emerging markets, building the APAC partner ecosystem. 

At Wix, he served as VP and Country Head for India, overseeing marketing, enterprise sales, and product localization. He also built GrowKwik, a content-led learning platform by GoKwik, with over 500,000 followers.

GoKwik supports over 12,000 brands such as Lenskart, Neeman’s, Shoppers Stop, and Man Matters. It recently raised $13 million in a growth round led by RTP Global, with participation from existing investors. 

The company has a shopper network of 130 million and offers multiple products to help D2C brands increase conversions across the e-commerce funnel.