Former Housing.com CEO Jason Kothari launches new startup Mythik

Jason Kothari, former CEO of Housing.com, has launched Mythik, a new tech-first venture aimed at bringing Eastern mythology, folktales, and history to a global audience.

According to an ET report, Kothari said that the global dominance of Western narratives in entertainment presents an opportunity for stories from the East to gain wider traction. He has also held leadership roles at e-commerce platform Snapdeal and digital payments firm FreeCharge.

“Global entertainment has been dominated by Hollywood and Western stories. It’s time to share Eastern stories—our history, culture, values, and greatest legends—with the world, leveraging cutting-edge technology across all aspects of the business to create a new tech-first entertainment company,” said Kothari.

Mythik’s founding team includes former senior executives from Disney, Netflix, Amazon Studios, Jio, and Tencent. While its slate of projects and rollout timelines are yet to be announced, the venture plans to develop immersive storytelling formats targeting a potential audience of 3.5 billion people across Asia and beyond.

Kothari joined Housing.com in August 2015 and was named CEO in November of that year following the exit of founding CEO Rahul Yadav. He later served as Chief Strategy and Investment Officer at Snapdeal and as CEO of FreeCharge, where he oversaw its sale to Axis Bank.

Kothari’s entrepreneurial journey started when he acquired the bankrupt comic book publisher Valiant Entertainment and led its turnaround. He eventually sold the company to DMG Entertainment for $100 million. He also served as executive producer of Bloodshot, the Vin Diesel-led film based on a Valiant character.

In addition to his executive roles, Kothari sits on the board of Emaar India and has previously advised companies including Balaji Telefilms and Noon.