FMCG company Meolaa raises $6 Mn led by General Catalyst

Meolaa, an end-to-end technology-powered FMCG company, has secured $6 million in pre-Series A funding round led by General Catalyst along with participation from Claypond Capital

08 Oct 2025 13:42 IST

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Meolaa, an end-to-end technology-powered FMCG company, has secured $6 million in pre-Series A funding round led by General Catalyst along with participation from Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global and other existing investors.

Prior to this, the Bengaluru-based startup had raised $4.43 million in a seed funding round from Manipal Group and others.

The proceeds will be utilized for AI and data science infrastructure, brand expansion, and operational agility and scale, Meolaa said in a press release.

Launched in 2023 by Ishita Sawant, Meolaa is an e-commerce marketplace that curates sustainable and high-quality Direct-To-Consumer (D2C) brands in categories like fashion, beauty, home, and baby care. The company operates on a marketplace model, charging brands a commission on sales and aims to empower conscious consumers by providing ethical and mindful product choices.

According to Meolaa, it augments AI and advanced analytics across its business verticals, integrating consumer market intelligence, new product development, packaging and branding innovation, and supply chain and distribution optimization. This end-to-end technology-powered framework creates a unified workflow that accelerates decision-making, strengthens product design, and ensures that every stage of the brand lifecycle is informed by actionable insights.

Large FMCG companies operate through long, sequential brand creation and product development cycles that can take upwards 18 to 24 months. Meolaa addresses this gap through a unified AI-powered brand creation framework that combines real-time consumer intelligence, structured innovation processes, and intelligent go-to-market orchestration.

Meolaa's first and flagship brand, HIRA, serves as definitive proof of concept to the company’s approach, achieving Rs 1 crore in monthly recurring revenue within just three months of launch. The marketplace claims to have served over 6 lakh customers and crossed Rs 100 crore ARR within 18 months.

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