Flipkart’s Super.money acquires BharatX

Unified payments interface (UPI) app Super.money has acquired fintech startup BharatX to strengthen its credit offerings, particularly in the checkout financing space. 

However, the company did not disclose the financial terms of the deal. 

Post-acquisition, BharatX’s core team will work closely with Super.money, integrating their expertise and technology to further scale up the super app’s offerings in credit on UPI.

Super.money said the acquisition supports its goal of making financial services more accessible by offering simple, flexible, and paperwork-free credit options.

Super.money also said that it has acquired BharatX’s technology, IP, and team, while BharatX will temporarily operate to manage existing loan cycles before winding down.

In June last year, e-commerce major Flipkart launched Super.money to offer payments, credit, deposits, and other digital financial services.

With 47.67% market share, PhonePe is the leader among UPI apps followed by Google Pay and Paytm with 36.38% and 6.78% market share respectively. Super.money is also among the top 10 UPI apps in terms of number of transactions processed.