FitFeast raises Rs 5.5 Cr from IPV, ropes in Shane Watson and Axar Patel as investors

Gurugram-based protein-focused nutrition brand FitFeast has raised Rs 5.5 crore ($642K) in a seed funding round led by Inflection Point Ventures (IPV). The round also included participation from notable investors such as Raghav Singhal (Swasthum Wellness), Santosh Govindaraju, and Aabhas Khanna. 

The fresh capital will be used to expand FitFeast’s digital presence through D2C, marketplaces, and quick commerce platforms, grow its leadership and marketing capabilities, strengthen distribution in metro and tier-I cities, and launch new products.

Founded in 2021 by Aditya Poddar, FitFeast is a nutrition-first brand offering high-protein, flavour-rich snacks like protein chips, Malai Kulfi protein shakes, dessert-inspired bars, and nut butters. 

Its business model is primarily direct-to-consumer (D2C), supported by availability on platforms like Zepto, Amazon, Flipkart, and others, with deliveries made across 20,000 pin codes in India.

The brand has gained significant visibility after being featured on Shark Tank India Season 4, and claims to have already sold over 10 million grams of protein. FitFeast is now backed by cricketing legends Shane Watson and Axar Patel, both of whom have joined as investors and brand ambassadors. 

With monthly revenues crossing Rs 50 lakh and recent 5x growth in four months, the company is scaling quickly through a combination of flavour innovation, digital presence, and strategic endorsements.