Fairdeal raises $3 Mn led by Incubate Fund Asia and Waterbridge

Fairdeal.Market, a B2B quick commerce platform, has raised $3 million (about Rs 25 crore) in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors. 

The funds will be used to expand operations in new zones across Delhi-NCR, strengthen technology capabilities, and onboard more direct-to-consumer and regional brands.

Co-founded by brothers Prateek and Yash Bansal, Fairdeal focuses on empowering micro-retailers to transition into the digital retail economy. It operates with a low-burn, capital-efficient model supported by data-driven operations. 

Within its first year, it claims to have reached an annual recurring revenue (ARR) of nearly $10 million.

Fairdeal provides cloud inventory of over 1,000 stock-keeping units (SKUs) and facilitates brand discovery for retailers, offering better margins. It aims to build a network of 100,000 loyal retailers in the next three years and target $150 million ARR.

It also collects data on SKU performance, marketing effectiveness, and potential market gaps, which is used by multinational, regional, and D2C brands.