Experience-tech startup Alive raises Rs 6 Cr led by Powerhouse Ventures

Experience-tech startup Alive has raised Rs 6 crore in funding from Powerhouse Ventures and a group of angel investors and operators. 

The proceeds will be used to expand across Indian cities, strengthen its technology, and grow its ecosystem of experience creators.

Founded in 2025 by Vivek Kumar, a former investor and serial entrepreneur, Alive claims to have grown 90x in less than a year, offering over 125 curated experiences across adventure, food, art, wellness, and culture. 

Alive is building a full-stack experience platform, using proprietary technology to design, manage, and scale immersive activities. It creates original experiences from vineyard brunches and pottery workshops to chef-led dinners and sky adventures, and operates a tech engine that supports creator onboarding, content management, and discovery automation.

The platform also enables chefs, artists, and small businesses to become experienced creators, with some earning up to Rs 5 lakh per month. Alive’s user base mainly comprises young professionals aged 21–38 seeking authentic and engaging activities, mirroring the growing demand for “things to do” across Indian cities.

The firm aims to achieve Rs 100 crore ARR by March 2027 and is currently live in Bengaluru and Hyderabad, with Goa set to launch next.