Elixiir Foods raises $9 Mn seed round led by 3one4 Capital and Incubate Fund Asia

Omnichannel grocery platform Elixiir Foods has raised $9 million in a seed round led by 3one4 Capital, with participation from Incubate Fund Asia.

The proceeds will be used to launch its initial operations, strengthen sourcing and private label supply chains, expand wholesale and distribution infrastructure, and build its technology stack for city-level expansion.

Founded by Arvind Mediratta and Ambuj Narayan, the startup integrates farm-led sourcing with a private label model supported by a centralised wholesale and supply chain platform. 

Elixiir Foods is building an omnichannel grocery platform focused on fresh produce, dairy, meat, poultry, seafood, and daily essentials. 

It also plans to offer categories such as flours, rice, spices, grains, condiments, snacks, beverages, ready-to-eat, and frozen foods.

The brand competes with brands such as BigBasket, Grofers, Spencer's Retail, Nature’s Basket, and DMart Ready, which offer fresh produce and everyday essentials through online and offline channels.