Eat Better Co bags Rs 17 Cr in pre-Series A round

Snack brand Eat Better Co has picked up Rs 17 crore in  pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital along with participation from existing investors. The brand also made an appearance on Shark Tank where they bagged a deal at a 100-crore valuation from Namita Thapar.

The Jaipur based company had previously raised $1.12 million from Mumbai Angels and others.

The fresh funds will be utilized to expand its product line and double down on Q-commerce, Eat Better Co said in a press release. 

Co-founded in 2020 by Mridula Kanoria, Vidushi Kajaria, and Shaurya Kanoria, Eat Better Co  operates as an Internet first brand offering multi category healthy products. The brand  makes better-for-you sweets and namkeen using real ingredients, just like homemade snacks. The company offers healthy food products like healthy snacks, sweets, seeds and nuts mixes, giving an alternative for healthy snacking.

The brand claims to deliver over 2,00,000 orders every month and is selling across multiple platforms. The brand’s products are also available on quick commerce platforms like  Swiggy Instamart, Zepto, and Blinkit.