Earthful raises Rs 26 Cr led by Fireside and V3 Ventures

Plant-based nutrition startup Earthful has raised Rs 26 crore ($2.89 million) in a pre-Series A funding round led by Fireside Ventures and V3 Ventures. Atrium Angels also participated in the round.

Earthful was previously featured on Shark Tank India and had raised around $1 million earlier from angel investors and family offices. The startup reported over 3x growth in the last financial year, mainly driven by customer retention.

The proceeds will be used to expand its women’s health product portfolio and strengthen its teams in Hyderabad and Mumbai. It will also deploy funds toward product development and brand-led growth.

Founded by sisters Veda Gogineni and Sudha Gogineni, Earthful builds clean-label nutrition products made using plant-based ingredients. The startup focuses on simplified ingredient formulations and preventive nutrition, with a growing emphasis on women’s health. 

It claims to be the first Indian brand to launch multivitamins designed specifically for menopausal women using a mix of vitamins, minerals, and herbs. The company also operates in the plant protein segment.

Over the last two years, Earthful says it has built a customer base of more than 2 lakh users, supported by repeat purchases. Its current product portfolio includes daily multivitamins across age groups, plant protein variants, and products for skin, hair, and sleep.