DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

DOBRA, a food and beverage brand, has raised Rs 1.5 crore in its seed funding led by the D2C Insider Super Angels Fund. The round saw participation from D2C founders and operators, marking the brand’s first institutional raise.

The proceeds will be used to scale across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales.

Founded by Oxbow Brands, DOBRA is known for playful products such as pop goli soda, artisanal cotton candy, and tapioca crisps, which blend nostalgia with premium quality. 

Rahul Johar, co-founder of Oxbow Brands, said the funding is more than capital, it is an endorsement from entrepreneurs who have built category-defining consumer brands in India. “D2C Super Angels bring battle-tested insights that will help us scale faster,” he added.

The brand aims to tap into India’s $170 billion FMCG market by offering differentiated, experience-led products that appeal to young, urban consumers. With this raise, DOBRA will strengthen operations, expand its product line, and deepen consumer trials, while laying the groundwork for international growth.

D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups. 

In May, it held its first Super Angels Founders Day at UrbanWrk, Gurugram. The event brought together founders of portfolio companies, investors from the Super Angels Fund, and others from the D2C ecosystem.