Dhruv Dhanraj Bahl’s VC fund Eternal Capital rebrands to ‘Sadev Ventures’

Eternal Capital, the early-stage venture capital fund founded by former BharatPe COO Dhruv Dhanraj Bahl, has announced its rebranding to Sadev Ventures. 

According to the company, the rebranding to Sadev Ventures aligns the fund’s identity with its family office name that has long represented its core values. The fund will now operate with this new identity and it plans to double down on its India-first strategy enabling many of its portfolio companies to expand overseas by leveraging global LPs and strategic partners.

“As our vision goes deeper into India’s entrepreneurial fabric while simultaneously tapping financial, social & intellectual capital pools across borders, it’s the right time to scale under an identity that has resonated with all our longstanding stakeholders. It also shifts the focus away from a ‘capital-only’ play and reinforces our commitment to enabling ventures that can become generational institutions,” said Dhruv Dhanraj Bahl, founder & managing partner of the fund.

Launched in mid-2024, Sadev Ventures is sector-agnostic and stage-focused, backing startups between seed and pre-series A with cheque sizes of Rs 2-6 crore. The fund has deployed about half of the corpus, with investments in 20 startups. Some of its portfolio ventures include Asaya, Cleevo, Cookd, Gladful, Hypergro, Bidso and Liquide, with a corpus of Rs 120 crore and a greenshoe option of an additional Rs 120 crore.

As per Sadev Ventures, the fund will continue to invest in post-product-market-fit startups, with an eye on profitable revenue trajectories and long-term potential. It will also maintain its operator-led structure, offering what it calls the “colour of money”—blending financial capital with deep founder empathy, and access to high-impact networks.