D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures

FarmDidi, a D2C pickle brand that empowers rural women entrepreneurs, has raised over Rs 7 crore in a seed funding round led by Samved Ventures. The round also saw participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis.

The proceeds will be used to strengthen the team, invest in R&D, enhance tech-led quality systems, and expand its community of rural women entrepreneurs (“Didis”) from 2,000 to over 5,000 in the coming years.

Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi enables rural women to produce homemade, chemical-free pickles and condiments at the farmgate. 

The firm blends traditional recipes with modern food safety protocols, ensuring clean-label products that capture the authentic taste of Indian kitchens while meeting today’s quality standards.

“FarmDidi was built on the belief that the food from our grandmothers’ kitchens could also empower thousands of women. With this funding, we will strengthen our R&D, scale our women-led micro-units, and continue to give consumers access to traceable, tested, and authentic homemade food. Our vision is to make FarmDidi a household name while creating sustainable livelihoods at scale,” said Manjari Sharma, CEO of FarmDidi.

FarmDidi, which appeared on Shark Tank India Season 3, secured a funding deal of Rs 1 crore from Shark Tank judges Vineeta Singh and Peyush Bansal.

FarmDidi claims to have scaled rapidly, operating at an ARR of Rs 18 crore, fulfilling over 30,000 monthly orders. The company claims it is the number 1 pickle brand on Amazon in India, with 4 of the top 10 best-sellers.

It competes with Mother’s Recipe and Priya Pickles and operates on a tech-enabled model involving community participation.