D2C home decor brand DecorTwist raises $200K

D2C home décor brand DecorTwist has raised $200K in a bridge pre-Series A funding round led by angel investor Tejas Paresh Lodaya.

The proceeds will be used to improve its inventory to meet the growing demand among consumers, introduce new products, and expand to quick commerce platforms, DecorTwist said in a press release.

Launched in 2022 by Anupam Rajey, DecorTwist is a home decor brand that aims to provide high-quality home products while offering a wide range of categories like dining, decor, gardening, furniture ,pooja essentials and gifting under one roof. The company is committed to providing accessible and stylish solutions for every home. Its handcrafted and affordable products are designed to give a memorable experience and cater to diverse needs and preferences of the customers.

“Our vision is to become India’s most loved D2C home décor brand, synonymous with quality, sustainability, and innovation. Much like Lenskart transformed the eyewear industry, we believe every Indian household deserves access to products that are not only functional but also stylish and timeless,” said Anupam Rajey, founder, DecorTwist.

As per market research, the Indian home décor market is expected to reach $30 billion by 2026.

DecorTwist says that it has grown into a trusted home decor destination, offering practical and thoughtfully designed products across storage, dining, kitchenware and pooja essentials. The brand claims to have generated over Rs 12.5 crore in revenue, served over 100k customers and has secured a 17% repeat purchase rate, showcasing strong customer loyalty. It has a presence on online platforms like Amazon, Myntra and Flipkart.