D2C grocery startup Anmasa raises $1.1 Mn in pre-seed round

Direct-to-consumer (D2C) grocery startup Anmasa has raised $1.1 million in a pre-seed funding round co- led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab along with participation from other angel investors.

The fresh funds will be utilized to scale and expand the category in a highly-competitive market, Anmasa said in a press release.

Co-founded in 2024 by former founder and CEO of Milkbasket Yatish Talvadia and Shailendra Upadhyay, Anmasa  focuses on healthy, freshly processed kitchen essentials like cold-pressed flours, wood-pressed oils, and spices. The startup operates an omnichannel model with an experiential store in Gurugram and provides 90-minute online deliveries, aiming to serve customers with customized, fresh products.

Anmasa aims at expanding its distribution within staples and restoring transparency in the food ecosystem through stores. The startup plans to introduce 10 new outlets and microprocessing centers across Delhi-NCR by the end of the quarter.

According to market research, the staples market in India is estimated at Rs 80,000 crore. Other than established brands such as Aashirvaad, AWL Agri Business Fortune and Pillsbury, newer entrants include Anmasa and Emami.