D2C brand Rabitat raises Rs 40 Cr in Series A round

Homegrown D2C brand Rabitat has raised Rs 40 crore (approximately $5 million) in a Series A funding round led by RPSG Capital Ventures and DSG Consumer Partners. 

The round, completed in two tranches, also saw participation from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and several marquee angels and founders including those from The Souled Store, LivSpace, and Cult.fit.

The proceeds will be used to deepen its partnerships with Indian manufacturers, launch new products, and strengthen brand trust among modern Indian parents.

Founded by brothers Sumit and Siddharth Suneja, Rabitat offers safe, aesthetically designed, and functional drinkware and foodware for children. The firm offers BPA-free, non-toxic products made from globally certified materials, addressing a critical gap in the kids' food contact segment.

“Over two lakh families have chosen Rabitat, and this funding marks a crucial milestone as we scale up our design capabilities, distribution, and partnerships,” said Sumit Suneja, co-founder & CEO of Rabitat. 

The brand is now aiming to further consolidate its position in a category estimated to be worth Rs 27,000 crore ($3.3 billion).