D2C brand Basil raises $2 Mn in pre-Series A led by Prime Venture Partners

Online multi-category kids essentials platform Basil has raised $2 million in a pre-Series A funding round led by Prime Venture Partners. Existing investors Appreciate Capital and IIMA Ventures also participated in the round.

The new round comes after a gap of two years when Basil had raised Rs 3.6 crore in a seed funding round co-led by IIMA Ventures and Appreciate Capital in February 2024.

The funds will be used to expand into new categories such as bags and water bottles, strengthen its supply chain, and hire across leadership and product teams. The brand is targeting Rs 100 crore in ARR by FY27.

Founded in 2024 by Harini Rajagopalan and Mahesh Muraleedharan, Basil operates an online multi-category kids essentials platform. It started with bento lunch boxes and insulated food jars and has grown to serve over 1.5 lakh families across more than 20,000 pincodes in India.

The firm currently reports an ARR of Rs 36 crore, a 5x growth within two years of launch. Basil follows an asset-light model with manufacturing partners across India, China and Southeast Asia. It also operates an in-house Consumer Lab that drives product design based on parent feedback and holds multiple industrial design patents.