D2C accessories brand Salty raises Rs 30.1 Cr led by MG Investment

D2C accessories brand Salty has raised Rs 30.1 crore in a fresh funding round led by MG Investment. Existing investors Anicut Capital, All In Capital, JK Group, along with new angel investors, also participated in the round.

The proceeds will be used to strengthen its core team, expand distribution across e-commerce and quick commerce platforms, and improve delivery speeds nationwide. 

The funding comes as Salty scales beyond its core jewellery business into categories such as watches, sunglasses, scarves, belts and bag charms, and prepares to launch Salty Bags. The company is also planning to open its first flagship offline store as part of its expansion into physical retail.

Founded by Kanishka Garg, Sonaal Goel and Twisha Gupta, Salty operates in the affordable accessories segment and sells primarily through online channels. The brand ships products to over 18,000 pincodes in the last year, indicating demand beyond major metro cities.

Alongside category expansion, Salty plans to increase spends on creator-led collaborations, celebrity-backed product drops, and brand partnerships.