Consumer appliances startup EDT raises $1.4 Mn in pre-seed round led by Sauce VC

EDT, a consumer appliances startup founded by Naiyya Saggi and Vyasateja Rao, has raised $1.4 million in a pre-seed funding round led by Sauce VC. The round also saw participation from Consumer Collective, Peak XV’s Spark Grant, and a group of founders, operators, and family offices.

Angel investors in the round include founders and senior executives from companies such as Caratlane, Noise, Urban Company, Mokobara, Ultrahuman, Servify, Vahdam, Dixon Technologies, Cyient, Reckitt, and others. The brand has also onboarded advisors with experience across hardware, retail, and global consumer brands.

The proceeds will be used to build its product pipeline, set up R&D and design processes, and hire talent across engineering, design, and manufacturing. EDT will also work with manufacturing partners in India and overseas.

Founded in 2025, EDT is building a portfolio of consumer appliances across home, kitchen, and personal care categories. The startup plans to focus on product design, materials, and technology suited for modern households. Its initial products are expected to go live through preorders and waitlists between January and February 2026.

Saggi, who previously founded BabyChakra and was part of the Good Glamm Group, exited her operational role last year. Rao is an industrial designer who earlier ran design studio Analogy before starting EDT.

The startup plans to launch first in India and expand to markets such as the GCC and the US over time. EDT is positioning itself as a global consumer appliances brand built out of India, with a focus on everyday use cases.