Consuma raises $1.3 Mn in seed round led by Equirus InnovateX Fund

Consuma, a startup that aims to disrupt traditional research methods like surveys and focus-groups, has raised $1.3 million (about Rs 11.16 crore) in seed funding round led by Equirus InnovateX Fund along with participation from prominent angel investors such as  Abhishek Goyal, Mekin Maheshwari, Bhavik Dholakia, Harsh Shah, Arnav Kumar, Shiv Kapoor, Biswa Kalyan Rath, and several others.

The Bengaluru-based startup had previously raised $200K in the same round from Expert DOJO and others.

The proceeds will be allocated for technology development and market expansion - both domestically and globally, Consuma said in a press release.

Launched in 2021 by Abhilash Madabhushi, Consuma is an AI startup that aims to revolutionize how brands conduct consumer research. By replacing traditional surveys and focus groups with AI-driven analysis of digital behaviour, Consuma enables brands to access faster, richer, and more cost-effective insights.

“Consumers are changing faster than ever before, and brands need research methods that keep up with this rate of change.  We are building technology to bring consumer research into the age of AI - driving differential insights in minutes, not months,” said Abhilash Madabhushi, founder of Consuma.

According to Consuma, brands can perform research in 30 minutes instead of 2-3 months, at 1/10th the cost, all while analysing 1000x more data. In less than six months since its public launch, the company claims that it already works with over 35 global brands, including Godrej and Britannia.