Confectionery brand Oroos raises Rs 20 Cr from Fireside, SBI, others

Oroos Confectionery Pvt. Ltd. has raised Rs 20 crore ($2.26 million) in funding led by Fireside Ventures, with participation from State Bank of India (SBI) and strategic angel investors. 

The proceeds will be used to set up a fully automated manufacturing facility in Greater Noida and build its distribution network across tier II and tier III towns.

Founded in 2025 by Raje Suneet Jain and Prashant Manral, Oroos aims to build a confectionery brand focused on quality, accessibility, and pricing suited for mass-market consumers across India. It plans to target demand from non-metro regions where packaged confectionery adoption is rising.

Noida-based Oroos will focus on creating a distribution network to reach general trade, modern trade, and regional retail partners. The new facility will support large-scale production and product development. The firm also plans to capture demand for packaged confectionery as consumers shift from loose, unbranded sweets to branded products.

According to IMARC Group, India’s confectionery market was valued at Rs 379 billion in 2024 and is projected to reach Rs 597 billion by 2033 at a CAGR of 5.2%. North India currently contributes 32.8% of the category’s sales. Growth is expected to come from tier II and tier III markets due to urbanisation, rising income, and increased availability of packaged goods.