Coluxe closes friends and family round to launch everyday fine jewellery platform

Coluxe, the new-age fine jewellery brand reimagining everyday luxury with lab-grown diamonds and gemstones, has closed its friends and family funding round. The round saw participation from a select group of prominent investors and founders, including Startup Sherpas, HCL co-founder Ajai Chowdhry, ICICI director Tej Kapoor, Sairee Chahal (Founding Partner), Kunal Chowdhry, Rachin Dewan, and Kunal Milwani.

The company raised its angel funding in February this year.

The fresh funds will be used to launch its full digital storefront in August 2025 and to expand its product catalogue and infrastructure, Coluxe said in a press release.

Launched this year by Priyanka Gill, Coluxe uses certified lab-grown diamonds and coloured gemstones to create modular, stackable pieces designed for daily wear. The brand is tailored for a new generation of Indian consumers who are looking for beauty that aligns with their values.

As per market research, India’s jewellery market is valued at over $80 billion.

“Lab-grown diamonds are unlocking access in a market where only 6% of gold jewellery buyers own a single diamond. At the same time, consumer behaviour is evolving—women are now self-purchasing and seeking everyday fine jewellery that reflects their identity, not just tradition,” said Priyanka Gill, founder and CEO, Coluxe.

Earlier this month, Coluxe says it debuted with a limited-edition Rakhi capsule to test demand and operational readiness. The collection sold out within a week, entirely via WhatsApp-based commerce. The August launch will include over 300 SKUs spanning rings, earrings, pendants, bracelets, and signature stacking sets.

In the lab-grown diamond space, Coluxe will compete with a clutch of firms, including Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox. Aditya Birla-backed GIVA also offers a lab-grown diamond jewellery line.