Clothing brand Banana Club raises Rs 12.25 Cr at Rs 245 Cr valuation

Clothing brand Banana Club has raised Rs 12.25 crore at a valuation of Rs 245 crore.

The proceeds will be utilized for expansion and opening of its flagship store in HSR Layout, Bangalore, Banana Club said in a press release.

Co-founded in 2011 by Neel Bafna, Banana Club is a premium men's fashion brand that offers high-street western wear, inspired by runway and global street styles, and operates on a direct-to-consumer (D2C) model, including its own stores and e-commerce presence. It aims to make stylish, high-quality men's fashion accessible and affordable across India through in-house manufacturing and trend forecasting. 

With in-house manufacturing capabilities, the brand states that it oversees every aspect from sourcing to stitching  ensuring top-notch quality at every step. Its omnichannel approach, combining digital innovation with exclusive brand outlets, ensures a seamless and elevated shopping experience nationwide.

The Bengaluru-based brand’s flagship store in HSR Layout spreads across 10,000 sq. ft. and four floors, this marks the brand’s 16th store, showcasing over 8,000 styles.