Cleevo raises $1 Mn in seed round led by Eternal Capital

Home hygiene startup Cleevo has raised $1 million in its seed funding round led by Eternal Capital. 

The round also saw participation from Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and members of the Venture Garage Network.

The proceeds will be used in R&D, and grow across digital, B2B, and select international channels.

Founded by Mayank Jain and Karan Shah, Cleevo develops concentrate-based cleaning products aimed at reducing packaging waste, shipping costs, and emissions. The brand offers non-toxic formulations produced at its in-house R&D and manufacturing facility. 

Its products are distributed through platforms including Zepto, Amazon, Flipkart, and the company’s D2C website.

Jain has positioned Cleevo as a brand focused on low-waste formats and affordability. Cleevo’s floor cleaner concentrate is priced at Rs 350 for 5 litres, compared to Rs 800 for conventional products of similar volume.