Cava Athleisure secures Rs 40 Cr in Series A round led by Sharrp Ventures

Everyday-wear brand Cava Athleisure has raised Rs 40 crore in a Series A funding round led by Sharrp Ventures, which invested Rs 21 crore, with participation from V3 Ventures and existing investor Spring Marketing Capital. Following the funding round, Cava is valued at Rs 215 crore.

The Bengaluru-based startup had earlier secured $1.14 million in a seed funding round from Spring Marketing Capital and others in June 2024.

The proceeds will be deployed to accelerate new product development, strengthen brand building, expand omnichannel distribution, and deepen the leadership team, Cava Athleisure said in a press release.

Co-founded in 2022 by Ria and Shreya Mittal, Cava Athleisure is a D2C premium, sustainable, and trendy athleisure brand catering to men and women. The company focuses on comfortable, high-quality, and versatile clothing such as leggings, joggers, and tops made using BCI cotton and recycled polyester, targeting young, fitness-conscious consumers.

The brand aims to redefine everyday wear through a function-first, design-led approach. Built for the everyday athlete, it designs products with an emphasis on fabric quality, comfort, and India-relevant fits, catering to consumers seeking versatile apparel that transitions seamlessly across fitness, work, and daily life.

Cava said it has scaled rapidly and is projected to close FY26 with Rs 40 crore in revenue. The company operates its own production facility, overseeing design, pattern-making, and quality control. The brand primarily targets Gen Z and millennials aged 15–30 who are seeking versatile, stylish, and sustainable loungewear or workout wear.