Bubble Me raises Rs 1.5 Cr in pre-seed round led by AJVC

Chandigarh-based wellness startup Bubble Me has raised Rs 1.5 crore in a pre-seed funding round led by AJVC, founded by Aviral Bhatnagar.

The proceeds will be used towards deeper magnesium research and product testing to improve formulation accuracy and consistency. The startup also plans to strengthen its supply chain and quality control systems to support scale. 

Founded by Akshina Jindal, Bubble Me is building a magnesium-focused wellness brand targeting sleep, stress relief and muscle recovery. 

Its current product portfolio includes magnesium bath soaks, a topical magnesium balm called Minute Mend, and a daily nutraceutical tablet named The Yellow Ritual. 

The brand is also developing new magnesium-based formats, including a spray and roll-on.

In addition, it will expand into new magnesium-first formats, beginning with spray and roll-on products.

Bubble Me is the latest addition to the portfolio of AJVC, led by Aviral Bhatnagar, which has been actively backing early-stage startups. The fund’s portfolio includes companies such as Finanjo, Mindcase, Care Dale, HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech and Iztri.