BRND.ME shifts domicile to India from Singapore

BRND.ME (formerly Mensa Brands) has completed a cross-border composite merger, shifting its domicile from Singapore to India within 10 months.

The transaction involved the merger of Mensa Singapore with the Indian holding company, followed by the consolidation of seven Indian group entities into the same entity. The scheme received approval from the High Court of Singapore and was sanctioned by the National Company Law Tribunal (NCLT), Chandigarh Bench, on February 20, 2026.

According to the company, the restructuring was executed as a composite transaction, with offshore and onshore mergers carried out simultaneously. 

BRND.ME is evaluating an initial public offering over the next 12 to 18 months. The company reported revenue of around Rs 1,500 crore in FY25 and is targeting an FY26 exit revenue run rate of Rs 1,700–1,800 crore. 

It has achieved adjusted EBITDA profitability and turned operating cash-flow positive in FY26.

Its portfolio includes brands such as MyFitness and other wellness and lifestyle labels operating across India, the US, Canada, the Middle East and Europe. The company currently operates in over 16 international markets and is evaluating further expansion into Southeast Asia.

In the past few years several companies have shifted their domicile to India. The list includes, PhonePe, Zepto, Dream11, Decentro and Groww.