BabyOrgano raises Rs 20 Cr led by RPSG Capital Ventures

BabyOrgano, an ayurvedic wellness products maker for children, has raised Rs 20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc.

The funds will be used for product development, marketing, and scaling operations. The company is targeting Rs 100 crore in revenue by FY27.

Founded in 2020 by Riddhi and Ripul Sharma, BabyOrgano offers over-the-counter products aimed at everyday child health needs using Ayurveda-based formulations. Its customer base includes more than one million parents. The firm reports over 40% repeat purchases.

BabyOrgano’s product line includes immune-support supplements and daily wellness products for children. Its offerings include Baalprashan Swarnaprashan Drops, Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies. Products are sold through online platforms and retail channels.

BabyOrgano plans to increase product innovation, expand its distribution network, and enhance brand reach across India. The company will also invest in processes and supply chain to support scale.

BabyOrgano operates in the kids’ Ayurvedic and natural wellness segment alongside brands such as Mamaearth (kids range), The Moms Co., Chicco (natural line), Mother Sparsh, Dabur (kids Ayurvedic range), Himalaya BabyCare, and Kapiva Kids.