Babycare quick commerce platform Peeko raises $3.2 Mn led by Stellaris

Peeko, a quick commerce  platform for babycare products, has raised $3.2 million in a funding round led by Stellaris Venture Partners along with participation from other angel investors, including Maninder Gulati, Titan Capital co-founder Kunal Bahl & Rohit Bansal, Abhishek Goyal, Nitin Gupta, and V3 Ventures co-founder Arjun Vaidya.

The proceeds will be channeled towards enhancing its product experience, expanding supply, and hiring talent, Peeko said in a press release.

Launched this year by Chetan Sharma, Vivek Khetan, and Abhijit Gairola, Peeko aims to build a vertical quick commerce model for babycare products, with deliveries in under 60 minutes. The platform is focused on providing Bengaluru with more dark stores, curated supply and in-house delivery.

According to the Bengaluru-based startup, it aspires to build the right high-quality product assortment for customers within each micro-geography, adding convenience through faster delivery and enabling try-and-buy and instant returns.

The startup claims that it is currently live in 10 Bengaluru pincodes with a single 4,000 sq. ft. dark store and will roll out its app in September. Over the next 12-18 months, it plans to scale operations in Bengaluru and set up multiple dark stores and start pilots in other metro areas based on demand.

As vertical quick commerce platforms are gaining traction, mother and babycare products retailer FirstCry also provides same-day delivery in about 40 cities across the country, as of November 2024.