Atomic Capital makes final close of Rs 400 Cr maiden fund for consumer startup

Early growth investment fund Atomic Capital has announced the final close of its maiden fund with a corpus of over Rs 400 crore, focused on early growth-stage Indian consumer, consumer-tech, and consumer-enabler startups.

With an average first cheque size of Rs 10 to 30 crore, the fund aims to build a curated portfolio of 10–12 companies, with a portion of the corpus reserved for follow-on investments.

According to Atomic Capital, the fund would evaluate startups looking to raise pre Series A to Series A with a PMF achieved. Atomic Capital distinguishes itself through deep operational engagement and a focused, “Operating VC” approach to backing bold founders.

The fund reached its first close at Rs 155 crore in 2024, and has since received strong commitments for the remaining amount, taking it to full closure. Over the past 12 months, Atomic Capital has already invested around Rs 50 crore across four startups including ConsciousChemist, Doodhvale Farms, Rio Beverages, and Anny.

Over the next 2–3 years, the Mumbai-based VC firm plans to deploy both initial and follow-on capital, aligned with its overall fund timeline of eight years. It is currently evaluating over 20 companies and has already issued a term sheet for its fifth investment.

The fund will be investing in early-stage Indian consumer, consumer-tech, and consumer-enabler startups. Some of focus areas include food & beverages, nutraceuticals, personal care & beauty, jewelry, apparel & footwear, pet care, travel & accessories, electronics accessories, home furnishing, logistics, financial services, e-commerce SaaS, omnichannel infrastructure, manufacturing.

Atomic Capital works with the portfolio companies with hands-on approach. The team goes beyond capital infusion and also provides support to its portfolio companies in senior level talent hiring, opening access for strategic partnerships, helps in GTM initiatives and structuring finances and more.