Apparel brand ReplyAll raises Rs 6.8 Cr led by Sparrow Capital

ReplyAll, a Bengaluru-based apparel brand focused on all-day clothing, has raised Rs 6.8 crore ($750K) in its first funding round led by Sparrow Capital and Antler India, with participation from Bharat Founders Fund, DeVC, and several D2C founders including Shantanu Deshpande, Revant Bhate, Ashish Goel, Sangeet Agarwal, Navin Parwal, Nikhil Bhandarkar, and Arjun Vaidya.

The proceeds will be used for product development, expansion of the material and design pipeline, and scaling the brand’s presence across markets. ReplyAll intends to develop advanced technical fabrics and adaptive designs targeted at urban consumers seeking versatile clothing.

Founded by Rushabh Sanghavi, ReplyAll is creating a new category it calls all-day clothing, designed for continuous use across work, movement, travel, and daily activities. The brand’s approach is based on material science, fabric engineering, and functional design aimed at India’s climate and consumer habits.

As per market research, India’s apparel market was valued at $59.3 billion in 2024. Functional clothing accounts for $8.89 billion and is growing at 5–6% annually. 

The brand is launching with an all-day clothing line for men, built using fabrics engineered for breathability, thermoregulation, sweat resistance, and stretch. The company aims to offer clothing that works across multiple daily contexts and emphasises performance at the fibre level.

ReplyAll defines its category as purpose-built apparel designed for continuous use rather than trend-driven fast fashion.