Apna.co expands into voice AI with BlueMachines.ai; sees fast enterprise AI adoption

Apna.co, India’s leading jobs and careers platform, has expanded into enterprise Voice AI with the launch of BlueMachines.ai, a new vertical focused on enabling businesses to deploy voice-based AI agents at scale. The platform is designed to deliver reliable, compliant, and multilingual AI solutions built on Apna’s existing AI infrastructure.

With Blue Machines, enterprises can create and deploy production-ready AI voice agents in record time. Within just 45 days of launch, the platform signed over $6 million worth of enterprise contracts, marking one of the fastest adoption curves in India’s enterprise AI segment. It is already being implemented across sectors such as lending, mutual funds, insurance, healthcare, recruitment, and edtech, underscoring strong market demand for AI-driven automation.

Nirmit Parikh, Founder and Group CEO of Apna, said, “Blue Machines marks India’s entry into the global enterprise Voice AI race. Our platform stands out for execution speed and reliability; deployments go live in under a week compared to the industry average of five to six weeks. It has achieved a 100% implementation success rate, which is rare in enterprise AI.” He added that the new vertical complements Apna’s core business, which grew 52% year-on-year in 2025.

The platform delivers sub-300 millisecond latency, supports multiple Indian languages and dialects, and ensures enterprise-grade data governance for secure and seamless operations. Blue Machines follows a platform-plus-people model, combining advanced AI infrastructure with Forward-Deployed Engineers (FDEs) who help enterprises move quickly from prototype to production.

“Every company is experimenting with AI, but very few are running it successfully in production,” said Kshitij Jain, COO of Blue Machines. “Our approach allows enterprises to go live in days, not months, with fully operational and compliant systems — proving that enterprise Voice AI can work at scale.”