ANNY raises Rs 10 Cr in pre-Series A round led by Atomic Capital

Fashion-tech brand ANNY has raised Rs 10 crore in a  pre-Series A funding round led by Atomic Capital. The proceeds will be used to expand product categories, drive  innovation,

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Gyan Vardhan
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Fashion-tech brand ANNY has raised Rs 10 crore in a  pre-Series A funding round led by Atomic Capital.

The proceeds will be used to expand product categories, drive  innovation, enhance proprietary tech stack, hire key leadership talent, and strengthen distribution channels, ANNY said in a press release.

Co-founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY is a multi-category accessible luxury fashion brand that aims to transform the way modern Indian women experience fashion. Built on a real-time, inventory-light model, it delivers globally inspired, high-quality fashion at accessible prices.

With a vertically integrated supply chain and a proprietary tech stack, ANNY says that it ensures speed, efficiency, and customer delight at every step. The startup aims to become the go-to fashion destination for women across India by combining agility, innovation, and a deep understanding of style and culture.

“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become over Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, founder and CEO of ANNY.

Over a year, the brand claims to have scaled 8X, driven by a vertically integrated model, trend-led design, and deep consumer insight. Now expanding into new categories, it aspires to redefine how Indian women discover and shop fashion-forward, smart, and effortlessly stylish.

 

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