Zerodha invests $5 Mn in Tijori

Zerodha has pumped $5 million into stock analytics platform Tijori Finance as the Bengaluru-based startup gears up to sharpen its enterprise play and widen its footprint among institutional investors. The deal also deepens Zerodha’s existing partnership with Tijori, which already powers stock analysis for the brokerage’s flagship trading app Kite.

According to Tijori founder Siddharth Hegde, the fresh capital will be channelled toward building new tools, scaling server infrastructure and expanding its team. “We have 15,000 paid subscribers at the moment, and this partnership with Zerodha will help strengthen the number in the coming months,” Hegde told Entrackr.

While Tijori has largely been a retail-facing platform since its launch in 2016, offering stock research to individual investors for about Rs 500 per month, the company is now accelerating efforts to tap enterprises such as mutual funds, insurers and asset managers. Subscription pricing for enterprise clients goes up to Rs 5,000.

Hegde said that nearly 70% of Tijori’s upcoming product roadmap is now aimed squarely at institutional users, with the remaining 30% reserved for retail investors. A major part of this push is its upcoming AI-driven tool Call Monitor, designed specifically for enterprise customers. The feature automatically generates summaries of quarterly earnings calls within minutes, compressing what is typically a 24–48 hour delay and flags inconsistencies or contradictions in management commentary and regulatory filings, giving investors an early edge.

For retail users, Tijori’s AI-powered Alerts tool delivers real-time updates on WhatsApp, offering instant notifications on corporate filings, results and other market-moving developments.

The company is also deepening its data stack as it eyes a larger enterprise footprint. Tijori said it is aggregating regulatory filings, investor presentations, supply chain data, raw material trends and historic financials to build a more comprehensive intelligence layer for both retail and institutional customers.

With Zerodha’s strategic backing and a sharpened enterprise focus, Tijori is positioning itself as a key data intelligence player in India’s fast-evolving public markets ecosystem.