Wonderland Foods raises Rs 140 Cr in maiden funding round

Healthy-snacking brand Wonderland Foods has raised Rs 140 crore (around $16 million) in its first funding round led by impact investor Asha Ventures along with participation from British International Investment (BII) backed by the UK government. 

According to an ET report, the proceeds will be used to expand its product portfolio, enhance its processing capabilities, and strengthen distribution and marketing efforts across channels. 

Launched in 2014, Wonderland Foods offers a range of healthy snacks including nuts, seeds, berries, dried-fruits, and dates. Its business model focuses on direct sourcing from farmers, in-house processing, and multi-channel distribution across B2C and B2B segments. 

On the retail side, Wonderland Foods’ products are listed across major online marketplaces (such as Amazon and Flipkart) and are present in national-retail chains including Reliance, D-Mart, Vishal Mega Mart, Lulu Super Mart, Metro Cash & Carry, and Walmart.

Wonderland claims that it reported Rs 95 crore in revenue in FY21 and Rs 540 crore in the previous fiscal year (FY25), and now aims to close FY26 with around Rs 700 crore in revenue.

It competes with Happilo, Nutty Gritties, and Open Secret in India’s premium healthy snacking segment.