Wishlink raises $17.5 Mn in Series B round led by Vertex Ventures

Creator-focused commerce startup Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India. Existing investors Fundamentum and Elevation Capital also participated in the round.

The new round comes after a gap of two years. In February 2024, Wishlink had raised a $7 million round from The Fundamentum Partnership Fund and Elevation Capital. It also closed its seed round of $3 millionin October 2022.

The fresh proceeds will be used to expand its creator and brand partnerships and strengthen its technology stack across consumers, creators and brands.

Founded in 2022 by Shaurya Gupta, Divyansh Ameta and Chandan Yadav, Wishlink operates a creator commerce platform that enables product discovery through influencers. The platform helps creators monetise content while allowing brands to drive sales and customer acquisition.

Wishlink currently works with over 40,000 monthly active creators who generate more than 300,000 pieces of content every month. 

The platform facilitates over 6 million orders and drives more than Rs 350 crore in monthly sales for partner brands and e-commerce platforms.

It uses data-driven tools to help brands track performance across the funnel while improving shopping experiences for consumers. It also enables creators to earn commissions through product-linked content.

According to its annual financial statement, Wishlink saw its revenue from operations surge 356% YoY to Rs 53.80 crore in FY25 from Rs 11.79 crore in FY24, while losses remained nearly flat at Rs 18.79 crore, compared to Rs 18.22 crore a year earlier.