Wingify’s VWO to merge with AB Tasty; Everstone to infuse fresh capital

Wingify’s VWO and AB Tasty have signed a definitive agreement to merge their businesses to create a scaled digital experience optimization platform with a strong presence in the US and Europe.

According to a press release, the merger will result in a platform with over $100 million in annual recurring revenue and a customer base of more than 4,000 enterprises globally. Nearly 90% of the combined revenue will come from North America and Europe. The company will operate through 11 offices across the US, Europe, Latin America, and the Asia-Pacific region, with a focus on AI-led experimentation, personalization, analytics, and behavioural insights.

Singapore-headquartered private equity firm Everstone Capital, which already holds a majority stake in VWO, is leading the transaction and will infuse additional capital to remain the largest institutional shareholder in the merged entity. The firm plans to support further product development and global expansion.

The transaction follows a series of strategic moves at VWO and its parent, Wingify, over the past few years. In January 2025, Everstone announced plans to acquire a controlling stake in Wingify for about $200 million. The deal ranks among the largest private equity transactions in India’s SaaS space. Wingify, founded by Paras Chopra, has built a portfolio focused on experimentation and user experience tools.

More recently, Wingify acquired AI-powered user research startup Blitzllama to expand into qualitative feedback and voice-of-customer capabilities. These additions strengthen VWO’s core experimentation offerings.

On the financial front, Wingify reported a sharp decline of over 60% in profit in FY25, even as revenue rose 34% year-on-year. The results were driven by higher spending on technology, talent, and global expansion. The VWO–AB Tasty combination is expected to further consolidate Wingify’s position in the global digital optimization market.