Urban Company’s InstaHelp hits 50,000 daily bookings

Urban Company’s quick-service housekeeping vertical InstaHelp crossed 50,000 daily bookings, less than a year after its pilot launch in March 2025, according to the company’s co-founder and CEO Abhiraj Singh Bhal.

With this, the company is likely to cross 1.5 million monthly bookings in coming months. For comparison, it recorded 1.61 million orders in the quarter ended December 2025.

Launched as a pilot in Mumbai, InstaHelp expanded into select micro-markets across the top five cities, including Bengaluru, Delhi (National Capital Region), Hyderabad, and Pune.

InstaHelp recorded around 51,520 bookings on February 22, 2026, according to a stock exchange filing. The service offers on-demand services such as cleaning, dishwashing, laundry and meal preparation.

“...We are investing to build a large, high-frequency category that deepens platform engagement and strengthens long-term growth with results starting to become visible with respect to improving unit economics and growing repeat usage,” said Abhiraj Singh Bhal, CEO & Co-founder, Urban Company Limited.

In Q3 FY26, Urban Company reported a consolidated net loss of Rs 21 crore and an adjusted EBITDA loss of Rs 17 crore, mainly due to heavy investments in its InstaHelp vertical. Similar to quick commerce, the instant home services space has witnessed intense competition, as Snabbit and Pronto have also raised sufficient capital to compete with Urban Company. Last week, Pronto said that it clocked 15,000 daily bookings.

Overall, Urban Company registered a 32% surge in its revenue from operations to Rs 383 crore in Q3 FY26. During the period, InstaHelp scaled to Rs 28 crore in NTV and Rs 6.8 crore in revenue.