The Whole Truth raises $15 Mn in Series C round led by Sofina

Clean-label health food brand The Whole Truth (TWT has raised $15 million in a Series C round led by Sofina, with participation from all existing investors, including Z47, Peak XV Partners, and Sauce.VC. 

Angel investors such as Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods) have also backed the company in earlier rounds.

Entrackr exclusively reported the development last week. 

The proceeds will be used to fuel the brand’s in-house manufacturing expansion, talent acquisition, and category growth.

Founded by ex-Unilever marketer Shashank Mehta, The Whole Truth offers a range of products, including protein bars, peanut butter, dark chocolates, energy bars, immunity balls, and muesli. The company provides subscription options and claims that 80-85% of its sales come from its website, with the remaining revenue generated through partnerships.

The firm is also expanding the market beyond traditional fitness consumers by bringing in underrepresented groups such as women, teenagers, and older adults. Alongside its flagship products, the company continues to reshape the $40 billion packaged food industry in India.

The Whole Truth recorded an 81% year-on-year growth, with revenue rising to Rs 65.3 crore in FY24 from Rs 35.96 crore in FY23. The company reduced its losses by 33% during the same period.

It competes with Yoga bar, Slurrp Farm, True Elements, Opensecrets, and Monsoon Harvest.