Powerhouse91 hits Rs 100 Cr ARR and EBITDA profitability with just $2.5 Mn funding

While many wellness-focused startups aim for rapid growth through broad product diversification, some like Mosaic Wellness and Innovist adopt a more focused approach—scaling a select set of high-potential brands by identifying underserved consumer needs and driving deep category innovation. This strategy allows them to maintain operational efficiency while building strong brand equity in niche but growing segments of personal care and wellness.

One such example is Powerhouse91, which crossed Rs 100 crore in annual recurring revenue (ARR) in the last month (March), sources told Entrackr.

“Besides breaching into the three digits ARR figure, Powerhouse91 achieved EBITDA profitability in April 2025," said one of the sources, requesting anonymity as they are not authorized to speak to the media. “The company accomplished this through its focused efforts on two core brands and a strong commitment to financial discipline.”

Launched in early 2022 by Aqib Mohammed and Shashwat Diesh, the company runs two consumer brands: Azah, focused on feminine hygiene and wellness, and Slovic, a brand centered around fitness.

The startup secured just $2.5 million in funding from Titan Capital and a group of angel investors, including Haresh Chawla, FJ Labs, Crossbeam Venture Partners, and Mamaearth co-founder Varun Alagh. Notably, its previous funding round took place nearly four years ago.

“This approach of not raising venture capital and focusing on organic growth potentially sets the company apart in a market where many D2C brands have struggled with high burn rates and poor capital efficiency,” pointed out the person quoted earlier.

Unlike many D2C brands, Powerhouse91 relies entirely on online distribution, with most of its sales driven by quick commerce and e-commerce platforms such as Blinkit, Zepto and Amazon.

"In March, the company processed around 2.4 lakh orders, and its monthly volume is growing at a healthy double-digit rate,” said another source who is aware of the company’s internal numbers. “The company recorded a net merchandise value of Rs 77 crore and an EBITDA loss of Rs 4 crore in FY25.”

According to startup data intelligence platform TheKredible, Powerhouse91 reported nearly Rs 40 crore in revenue along with Rs 5.97 crore in losses during the fiscal year ending March 2024 (FY24).

Powerhouse91 declined to comment on the story.

Wellness-led digital-first brands have steadily grown over the past few years, even as the broader D2C landscape faced headwinds in funding and customer acquisition. While Mosaic Wellness (parent of Man Matters and Bodywise) clocked Rs 333 crore in revenue in FY24, Innovist (which runs Bare Anatomy and Chemist at Play) crossed Rs 127 crore in the same period. Their ability to maintain capital efficiency and build consumer loyalty in targeted niches contrasts with the growth-at-all-costs mindset seen in many early-stage D2C brands.