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Dharmil Sheth, Dhaval Shah, and Hardik Dedhia, co-founders of PharmEasy, have launched All Home, a platform for architectural and interior design products.
All Home aims to streamline and modernize fragmented segments in home interiors by offering a one-stop solution across categories like sanitaryware, furniture, kitchen, wardrobes, furnishings, lighting, and hardware. According to the company, it partners with profitable, omnichannel home improvement brands and supports them with technology, designer insights, and internet-driven manufacturing and distribution.
The platform is already live with brands like Colour Coats, House of W, and Fiamarc, with more to come. It claims to have reached scale and operational profitability while operating in stealth mode for the past six months.
In a joint statement, the co-founders said: “After roti and kapda, India’s next consumer boom lies in ‘makaan’. At All Home, we are building trusted brands for the way India lives, builds, and renovates—across homes, offices, and urban infrastructure. Consumers are increasingly willing to invest in their living and working spaces, yet often lack access to the appropriate channels and products. Our platform aims to address this gap.”
All Home has also secured an undisclosed investment round led by Bessemer Venture Partners, at a valuation of more than $120 million. It also saw participation from prominent angel investors, including Siddharth Shah (PharmEasy), Niket Shah (Motilal Oswal), Shalibhadra Shah (Motilal Oswal), Kabir Narang (B Capital), Ankur Gulati (Warburg Pincus), and a few others.
While the company did not disclose the amount raised, an ET report estimates it to be around $20 million.
The development comes five months after the trio officially left PharmEasy to launch their new venture in the consumer space. PharmEasy, now led by Siddharth Shah, saw a steep decline in revenue and valuation during FY24. The company’s FY25 results are yet to be released.